Let’s be honest for a second.

Most of us working in design or product development today are constantly balancing two things:

  • The creative chaos that drives our ideas
  • The structure and systemization that gets those ideas made

But there’s one question that’s been stuck in my head lately—something I kept returning to over and over as I worked with designers, developed tools, and talked to teams across PLMBR:

Can an algorithm really catch a vibe?

Not replicate a look. Not copy a trend.
But actually catch the mood behind the choices we make?
The ones that don’t show up in data points—just in feelings?

The Article That Sparked It All

A few weeks ago, while lazily browsing Medium with a cup of tea in hand, I landed on something that completely rewired how I think about creativity and AI.

It was a piece called “The Rise of Vibe Coding”, and it hit way too close to home—in a good way.

Medium article snippet - The Rise of vibe Coding
Medium article snippet with my highlights.