ChatGPT, or Chat Generative Pre-trained Transformer, is an AI-powered chatbot created by the OpenAI research lab. Due to its ability to provide contextualized and processed information, it has gained enormous traction since its public launch in November 2022, reaching 100 million users in just two months.

Gucci, Zara, Adidas, and Prada were among the brands that launched virtual collections in 2022. Many fashion brands began using ChatGPT for content creation and customer success in early 2023.

What new possibilities can AI offer for fashion product development? And where does ChatGPT come into play?

In this blog post, I will demonstrate how I tested ChatGPT while working on a new product for my brand. After several attempts, I realized that if you ask ChatGPT to deliver a complete product, it will fail. I came to a conclusion: if you know nothing about fashion product development and expect ChatGPT to build you something, it will fail.

ChatGPT excels at supporting someone who already knows how to design fashion products in building certain routines and completing specific tasks. Don't ask it to design a complete garment from scratch. But if you ask ChatGPT which software to use and where to find inspiration, it will be of great assistance.

So let’s see how ChatGPT can help us in fashion product development.

How can ChatGPT help in developing new products?


“The wise man doesn’t give the right answers, he poses the right questions” - Claude Levi-Strauss.

Asking ChatGPT the right questions will definitely make the product development process more productive. Try to organize your questions around the main stages of product development. Visit our Ultimate Guide to Fashion Product Development to learn about some of the most important steps in fashion product development.


ChatGPT is an excellent tool for gaining access to a wealth of fashion information from around the world. While it cannot predict the future, it can provide the most recent fashion trends from the world's leading fashion houses and runways.

Based on the chat GPT answers, sustainable men's sportswear will be trending. Next, I tried asking ChatGPT about how to incorporate sustainability into my design.

Ensure that your designs are sustainable and eco-friendly


I was advised to select sustainable fabric, create a product that produces less waste and is safe, and partner with a facility that uses sustainable production procedures.