ChatGPT, or Chat Generative Pre-trained Transformer, is an AI-powered chatbot created by the OpenAI research lab. Due to its ability to provide contextualized and processed information, it has gained enormous traction since its public launch in November 2022, reaching 100 million users in just two months.

Gucci, Zara, Adidas, and Prada were among the brands that launched virtual collections in 2022. Many fashion brands began using ChatGPT for content creation and customer success in early 2023.

What new possibilities can AI offer for fashion product development? And where does ChatGPT come into play?

In this blog post, I will demonstrate how I tested ChatGPT while working on a new product for my brand. After several attempts, I realized that if you ask ChatGPT to deliver a complete product, it will fail. I came to a conclusion: if you know nothing about fashion product development and expect ChatGPT to build you something, it will fail.

ChatGPT excels at supporting someone who already knows how to design fashion products in building certain routines and completing specific tasks. Don't ask it to design a complete garment from scratch. But if you ask ChatGPT which software to use and where to find inspiration, it will be of great assistance.

So let’s see how ChatGPT can help us in fashion product development.

How can ChatGPT help in developing new products?

“The wise man doesn’t give the right answers, he poses the right questions” - Claude Levi-Strauss.

Asking ChatGPT the right questions will definitely make the product development process more productive. Try to organize your questions around the main stages of product development. Visit our Ultimate Guide to Fashion Product Development to learn about some of the most important steps in fashion product development.

ChatGPT is an excellent tool for gaining access to a wealth of fashion information from around the world. While it cannot predict the future, it can provide the most recent fashion trends from the world's leading fashion houses and runways.

Based on the chat GPT answers, sustainable men's sportswear will be trending. Next, I tried asking ChatGPT about how to incorporate sustainability into my design.

Ensure that your designs are sustainable and eco-friendly

I was advised to select sustainable fabric, create a product that produces less waste and is safe, and partner with a facility that uses sustainable production procedures.

Can ChatGPT help me find a sustainable sourcing company?

Find sustainable fabric for your fashion products

It selected three top sustainable fabric suppliers, as well as some of the most popular trade shows, based on its research.

Since I’ve decided to make men's sportswear, let’s check which sustainable sportswear material it recommends.

I like how, in addition to the fabric's composition, it suggests checking for sustainable certifications to guarantee that the fabric satisfies environmental criteria.

Find sustainable clothing manufacturers

I’ve noticed that along the way ChatGPT also provided me with some tips on which questions to ask.

So I decided to check if it can suggest sustainable manufacturers to work with. Unfortunately, it didn’t give me any direct contacts, only tips on how to look for them.

I also wondered if it can lead me to a sustainable activewear manufacturer since I will be developing sportswear. But it just gave me a number of US brands that sell sustainable sportswear.

Find the best software for tech packs

The best feature of AI tools is their ability to perform intelligent extracts and summaries. It provided me with the latest software options for fashion tech packs and their brief description.

Check the price of the fabric and the yardage that you need

One of the sustainable materials recommended was recycled polyester. I'll need to know the fabric cost to calculate the total cost of the garment for my costing sheet. So I asked ChatGPT.

I was also curious if it can calculate how much of that fabric I need for one sweatsuit.

Check the cost of the labor

I also asked ChatGPT how much it costs, in general, to sew a men's sweatsuit out of this type of fabric.

How cool is that? It provides me with enough information to determine whether creating this product for my business is cost-effective.

What other materials do I need for my design?

Next, I asked ChatGPT what other materials I need for my men's sweatsuit. It provided me with a list that will later go into my Bill of Materials. I've noticed that various items, such as labels, tags, and packaging, were missing. But I assumed it was because I had not inquired about how to create a retail-ready outfit.

Tip: In addition to that, you can try asking ChatGPT about which color to use for your fabric or which design elements to add to your design.

Assist with the Measurements Table

In order for my pattern maker to develop a pattern for my sweatsuit, I'll need to include some basic measurements in my Measurement Table. Let ChatGPT assist us in determining these measurements so that we don't overlook any.

I also wanted to see whether ChatGPT could recommend which men's sizes I should use for my grading sheet. I was wondering if it could tell me which sizes sell most.

It provided me with some basic information about sizing and suggested doing market research. So it wasn’t very helpful with this kind of task.

Market fashion designs effectively and reach target audience

ChatGPT has proven its marketing effectiveness since its launch in late 2022. It is being used by design teams to automate simple tasks such as writing compelling product descriptions, understanding their customers' preferences, customer support, and social media content creation.


The rise of AI has sparked debate, with many seeing it as a potential tool to replace human labor. We tested ChatGPT for fashion product development and found it useful for individuals with experience in fashion product design who just use it for faster access to the most recent information on the web.